Discipline 03 — Visibility

Marketing & Advertising

Advertising is where I was formally trained — a two-year program at Cambrian College — and it has shaped every role since. I design and build the assets, optimize them for discovery, and run the channels that turn creative work into qualified conversations.

Marketing studio desk with printed campaign layouts, social graphics, and website wireframes

Skills & Expertise

01

Web Design & Creation

Design and build responsive marketing sites from concept to launch, turning brand messaging into fast, readable, conversion-focused pages without relying on outside agencies.

02

SEO Strategy

Plan content, structure, and metadata around the terms buyers actually search for, so marketing assets earn visibility long after the initial post or campaign goes live.

03

Social Media Management

Owned corporate social accounts end to end: content planning, asset production, posting cadence, and community response for brands and property listings.

04

Graphic Design & Collateral

Created promotional material from scratch — posters, signage, brochures, digital ads, and web graphics — producing visual assets in-house instead of outsourcing them.

05

Targeted Advertising Campaigns

Built campaigns aimed at a defined audience and channel rather than broad spend, informed by formal advertising training at Cambrian College.

06

AI-Assisted Creative Workflow

Certified through Coursiv in Gemini, ChatGPT, DeepSeek, Midjourney, Claude and Lovable — using AI tools to speed up copy, concepting, and asset production.

Where I Did This Work

Marketing Assistant

Equipment World

2019 – 2021

  • Managed corporate social media platforms and produced visual assets through graphic design.
  • Supported business development and office operations through targeted outreach and administrative support.

Manager

Theatre Cambrian

2017 – 2019

  • Created all promotional collateral including posters, signage, brochures, and digital ads.
  • Increased organizational revenue through sponsorship and advertising sales.

Licensed Realtor

Coldwell Banker

2021 – 2024 & 2009 – 2012

  • Designed and executed social media marketing strategies to elevate property listings and brand visibility.

What You Get When You Hire Me

  • Marketing materials that look good and connect — because they are built around the audience, the channel, and the search intent behind them.
  • Formal advertising training plus hands-on web design, SEO, and social execution in small-team environments.
  • A tool-fluent operator who chooses the right stack for speed, reach, and conversion rather than chasing trends.
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